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Instagram Threads promo image. Threads lauched July 5, 2023 - but should small businesses join?
Should Your Small Business Move from Twitter to Instagram Threads?
July 6, 2023

Now that Instagram Threads launched as a direct competitor to Twitter on July 5, 2023, small businesses across the United States…

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Couple in Santorini. For many consumers, practical value means purchasing things that give them what other things can't.
What Is Practical Value in Marketing and Why Is It Important to You?
April 17, 2023

Practical value in marketing has grown in importance more and more in recent years. Why? The short answer is simple: the…

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Woman holding to rubber ducks illustrating confusion of difference between marketing and promotion
Do You Know the Difference Between Promotion and Marketing?
February 22, 2023

Overview: If you’re a small business, you’ve likely come across the terms promotion and marketing before. But have you ever thought…

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Young people smiling and using their phones - Marketing Trends 2023
9 Hot Marketing Trends for Small Business in 2023
January 14, 2023

The New Year is a great time to review your marketing plan template to see what you can be doing differently…

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Day Designer journal open - one of the 5 best small business planners for 2023.
5 Best Small Business Planners for 2023
December 22, 2022

Entrepreneurs including small business owners have different needs compared to other working professionals. We don’t just need day planners; we need…

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New flowers on an old typewriter representing fresh content.
12 Ways to Keep Your Content Fresh (and Why You Should)
November 24, 2022

Overview: Google loves “fresh content.” It’s no secret that blog posts popular one year lose their bloom as time goes by….

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Small business owner creating a holiday marketing campaign for Christmas.
How to Create a Holiday Campaign That Boosts Sales and Will Make Your Customers Happy – The Basics
October 31, 2022

Overview Every small business wants to create a holiday campaign that boosts sales and will make your customers happy. Holiday marketing…

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Small business owner excited that her free marketing ideas brought in more sales.
5 Great (and Free!) Marketing Ideas for Your Small Business
September 29, 2022

Marketing is a vitally important step for new small businesses as well as established small businesses that want to attract more…

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Team creating strategic content marketing plan for small business client.
Your Strategic Content Marketing Guide for Small Business
August 24, 2022

Strategic content marketing is one of the most under-used marketing tools for small business. That may be because it can appear…

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Print ad in magazine. Print advertising can help small business get noticed.
Why Print Marketing Still Works for Small Business
August 10, 2022

Overview We already talked about why relying solely on social media marketing can be a big mistake for your small business….

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